“Tumblr is about expressing creativity, and that’s intimidating to brands,” theorized Schafer. “The first filter that I would apply to the person considering doing anything on Tumblr is ‘are you interesting?’ You have to be legitimately interesting.”
Notes
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juliefredrickson said:
Yeah, see I think it has more to do with not having biz dev people or anything resembling brand help on staff. But that could be me.
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